Staying at the cutting edge of technology is no easy task. The digital world moves at a dizzying pace. At García de Pou, we have adopted the latest trend of panoramic photos and 360º images on Street View in Google Maps and want to tell you about this positive experience for us as a company but also for any catering establishment wishing to raise its profile by using the most popular tools of the moment. By using this solution, our potential customers can get to know our companies, restaurants, bars, hotels, cafeterias, etc. before visiting them in person.
What do we get out of this? We can use interactive panoramic shots of our establishment to show people exactly what it’s like without them having to visit us, thereby building up an image of a transparent and friendly place: With an online virtual tour, any user can interactively visit our premises to see our products and displays, get to know the space, move forwards or backwards, look up or down… In short, they can get to know us much better and know for sure that the place exists. It enables us to convey reliability and trust while raising our business profile. Let’s talk about position in search results and providing content or information: panoramic photos are perfect for putting our companies on the map while considering the needs of the growing number of Internet users. The approachability provided by the option to visit us via the Internet from anywhere on the planet at any time of any day offers customers an experience in which they can see the inside of our premises as if they were knocking at our door.
The ultimate goal is to increase the chance of selling products or services by ensuring customers feel confident that what they see is what they get, without any manipulation or advertising trickery but rather using truthful communication through Google via 360º panoramic photographs that produce a virtual tour on the various Google platforms that use geolocation and the geomarketing of visibility. The use of mobiles to perform map searches and the increasing number of apps used for shopping is a growing trend. People search for products or services to buy, which is why maps exist and company locations can be found on Google Maps visible in Street View now showing the interior of company premises, businesses, shops and other establishments. This has become fundamental in business and sales nowadays.
Furthermore, a panoramic virtual tour on Street View can be added to the official website of a company in order to be shown alongside the brand, insignias and corporate identity of the business, and can also be embedded on Facebook and other platforms.
More information can be found on the official website of Google Street View.
Here is a good example of a 360º virtual tour at a restaurant in NYC.
