The new cover for the
Garcia de Pou General Catalogue 2025 leaves no one indifferent: direct and impactful, with a colourful style in a limited chromatic palette and a ‘strong black outline’ that according to the artist is what defines his work. The work belongs to
Jorge Lawerta (b.Valencia, 1983), an illustrator with a notable outstanding career that includes collaborations with prestigious brands such as Aston Martin, ICEX and Tiffany. After time spent in agencies in Valencia and New York, it was in Buenos Aires where he developed his vocation as an illustrator, taking part in numerous projects in the Argentinian capital. Renowned international firms such as Volkswagon, Berlutti, FIFA, Citadelle and ESPN have believed trusted in his art. Now it is our turn to enjoy his talent.
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