The hospitality and catering sector is constantly evolving, driven by changes in consumer preferences. Today, a significant share of food consumption happens outside the home: 6 out of 10 meals, according to a survey conducted in France. Fast food has also grown, with an 11.2% increase in revenue in the last year. The trend points towards the rise of the Fast Casual model and food packaging that is not only functional but also reflects values such as sustainability and exclusivity.
The rise of Fast Casual
This model refers to a type of dining that combines fast service with the quality and welcoming atmosphere of a traditional restaurant. Customers can enjoy freshly prepared dishes made with high-quality ingredients, without long waiting times and with the option of take away. The ability of this format to provide a superior dining experience at an affordable price has made it increasingly popular in recent years.
Within this segment, the fastest-growing businesses are gourmet burger restaurants (+17% in the last year), kebab shops (+16%), and Mexican food establishments (+10%). At García de Pou, we offer packaging solutions for these businesses, such as our THEPACK® burger boxes and pizza boxes, BIONIC sugarcane bowls, kebab containers and taco boxes.
Additionally, sweet snacking remains a key pillar of take away, with pastries, crepes, and waffles among the most popular out-of-home treats. Flat paper bags and cardboard trays are ideal for optimising their presentation and transport.
Sustainability as a key requirement
Environmental concerns continue to shape packaging trends. More than half of consumers opt for recyclable and biodegradable packaging, and hospitality businesses are responding with an increasing demand for materials such as cardboard, bagasse, and recycled PET. Paper bags have now completely replaced plastic ones and have become the standard.
Premium packaging to enhance the experience
At the same time, aesthetics and functionality play a crucial role in purchasing decisions, as consumers value both sustainability and an attractive presentation.
Packaging is no longer just a practical necessity; it has become a key differentiator. The demand for packaging with lids or transparent windows has increased, as these allow products to be showcased, enhancing their visual appeal.
There is also a growing demand for premium disposable tableware with modern designs and high-quality materials, as well as customised packaging and napkins to reinforce brand identity.
Standing out with personality
Personalisation is essential in the delivery sector, where 44% of pizzas, 17% of burgers, and 12% of sushi are ordered to-go. A package not only protects the product but also strengthens the brand’s image and can serve as a powerful marketing tool.
When packaging exceeds customer expectations, its impact is amplified on social media, where visually appealing and Instagrammable designs can easily go viral.
These trends drive continuous innovation in our industry to offer solutions that meet today’s market needs. To explore our latest packaging innovations, visit Garcia de Pou’s online store today.
